Kraft Foods - Clube do Bocão
About this project
Success between kids in the 80s and 90s. The challenge was to restore contact with the brand promoting the relationship with an audience of different ages, ie, reaching not only children but also their mothers.
Through a survey that examined the behavior of children and mothers on the Internet, it was possible to identify points of interest to guide the public and the information architecture, design and content of the site for these profiles.
"Clube do Bocão" was created to provide utility and entertainment for children and adults through tips, recipes, jokes, games and other activities that promote experiences and encourage the participation of users.
To further strengthen the concept of "club", they can become members registering at the site (entitled to a virtual card).
- Agency: Midiaweb
- Year: 2007 / 2008
- Client: Kraft Foods / Brazil
- Worked with: Sérgio Coelho, Daniela Gumiero, Carol Veiga, Juanito Teixeira, Luiz Ecker and Alex Wassano.