Kraft Foods - Institucional Website
About this project
To strengthen the relationship with audience after the change in packaging (for sachets of boxes), Royal Industries has launched in 2007 a on-line communication channel showing your portfolio and history of success of its line of desserts.
For the institutional website of the Royal Desserts focus was the presentation of products. Aiming to attract the attention of consumers, especially the female audience, the site had a simple and intuitive navigation a modern layout and well prepared, especially highlighting the new packaging of desserts.
And for that consumers can recall some special moments, were displayed on the site some commercial running on TV during the 80s and 90s.
- Agency: Midiaweb
- Year: 2007 / 2008
- Client: Kraft Foods / Brazil
- Worked with: Sérgio Coelho, Daniela Gumiero, Carol Veiga, Juanito Teixeira, Santiago Bittencourt, Rafael Paiva, Marcelo Duende and Tom Veiga.